--- title: "Price and Promotion Monitoring for Brands" description: "Your brand’s position across Ukrainian retail chains, price vs competitors, promotion depth and effectiveness – for FMCG brands and manufacturers." url: https://price-monitoring.de-deshevshe.com.ua/en/for-brands/ --- # Your brand’s prices and promotions in every chain For FMCG brands, manufacturers and distributors: your brand’s position across chains, RRP compliance, price vs competitors, promotion depth and effectiveness – without collecting prices by hand. Book a demo ## What brands run into Everyday problems for manufacturers’ category managers and trade marketing teams 01 ### Prices are collected by hand Merchandisers photograph shelves, analysts compile spreadsheets – and the data is stale by the end of the week. 02 ### Competitor promos are spotted too late You learn about a competitor’s promotion once it has already hit your sales. 03 ### Too few arguments for the buyer It is hard to show a buyer that the shelf price is outside the agreed level. 04 ### Different channels, different prices Prices in chains, online stores and marketplaces drift apart, and no one sees the whole picture. ## What you get ### Your brand across chains Every SKU’s price in every chain, deviation from the average and presence by region and city. [Price tracking →](https://price-monitoring.de-deshevshe.com.ua/en/features/#kontrol) ### Price vs competitors A brand × chain matrix: where you are more expensive, where cheaper, and where a competitor is listed and you are not. [Competitor analysis →](https://price-monitoring.de-deshevshe.com.ua/en/features/#konkurenty) ### Promotion depth and effectiveness Your promotions and competitors’ on one calendar: discount depth, duration, frequency and overlaps. [Promotion monitoring →](https://price-monitoring.de-deshevshe.com.ua/en/features/#akcii) ### Prices across channels Retail chains plus, on request, online stores and marketplaces from your list of sites. [Online stores →](https://price-monitoring.de-deshevshe.com.ua/en/integrations/#dzherela) ### RRP compliance A daily report on deviations from the recommended retail price: in which chains and by how much the price is below or above RRP. [Price and RRP tracking →](https://price-monitoring.de-deshevshe.com.ua/en/features/#kontrol) ### Alerts and reports Alerts on new competitor promotions and RRP breaches, scheduled Excel reports – for the whole team, each with their own login. [Alerts and reports →](https://price-monitoring.de-deshevshe.com.ua/en/features/#spovishchennia) ## Everyday scenarios How a brand team uses the cabinet – step by step, on real screens Every morning ### Market check 1. Alerts and the RRP deviation report: what changed overnight 2. “Overview”: has the share of SKUs on promo or the average discount changed 3. “Promotions”: new competitor promotions sorted by discount depth, with end dates 4. “Price matrix”: where your SKUs are much pricier than the market average **Result:** in a few minutes you know what changed overnight – and you don’t learn about a competitor’s promo from someone else’s report. After a price change ### Tracking your increase across chains 1. “Price dynamics”: pick an SKU and see its price line in every chain 2. Per-chain summary: first and last price, change in %, minimum and maximum for the period 3. “Price matrix” with a snapshot date before the increase – a before-and-after comparison **Result:** you see which chains have moved to the new price and which haven’t, with dates for the conversation with the chain. Before a promotion ### Planning your own promo 1. “Analytics” → “Promo activity” and “Promo depth by chain”: how often and how deeply competitors discount 2. “Discount forecast”: when a competitor is most likely to run its next promotion 3. “Promotions” → “History”: whether your past promotions overlapped with theirs **Result:** the date and depth of your promotion are chosen on facts, not guesswork. Once a month ### Distribution check 1. “Analytics” → “Presence by chain”: in how many chains your SKUs have a price 2. “Regional presence”: cities and regions where the product is not on the shelf 3. Export to Excel – a list of distribution gaps for the sales team **Result:** a concrete list of chains and regions to enter, and arguments for your distributor. ## Promo activity in the category The “Promo activity” tab shows your brand’s and competitors’ promotions week by week in every chain: when each ran, for how long and at what discount. - Your promotions and competitors’ on one timeline - Discount depth and duration of every promotion - Breakdown by chain and brand - Overlaps between your promos and competitors’ **What you get**A promo plan for the next period built around competitors’ promotion schedule in each chain. **De Deshevshe**Price monitoring _Overview__Price matrix__Promotions__Price dynamics__Analytics__Account_ _D_ **Demo**Brand client 20 chains3 brands250 SKUsAll categories12 weeks **Promotions and discounts**Category promo activity · weeks 38–45 PromotionsHistoryPromo activity W38W39W40W41W42W43W44W45 ATBBrand B −12%Brand D −10% SilpoBrand A −27% ForaBrand C −22%Brand C −20% NovusBrand D −18% VarusA −15%Brand E −10% Your brandCompetitors Illustrative data ## How the data reaches you Work in the cabinet or get the data in the tools your team already uses Web ### B2B cabinet Filters, charts and exports in the browser JSON ### API Prices, promotions and history for your systems XLSX · CSV ### Excel / CSV Scheduled files in an agreed structure ERP · BI ### Business systems Power BI, Tableau and others [Data, methodology and integrations →](https://price-monitoring.de-deshevshe.com.ua/en/integrations/)[Sample report →](https://price-monitoring.de-deshevshe.com.ua/en/sample-report/) ## See your brand’s position across chains Send us a brand or category and we will show your prices and promotions next to competitors in the demo. 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