Alerts
A new competitor promotion, a price change or an RRP breach – an email as soon as it shows up in the data. You set the alert conditions for your SKUs and chains.
Cabinet features
Prices, promotions and price history across Ukrainian retail chains in one cabinet. Here is what you see on each screen and what it is for.
De Deshevshe collects prices and promotions from retail chains and, on request, from online stores and marketplaces. The cabinet turns that data into a working tool: from a one-minute market overview to competitor benchmarking, price history, a promotion calendar and discount forecasts.
One dataset
Prices, promotions and history since 2025 for every chain in one place. Everything is collected with the same methodology, so you can compare across chains, brands and periods.
For manufacturers
RRP and pricing-policy compliance across chains, your brand’s position against competitors and facts for buyer negotiations.
For retailers
A clear view of your price position against competitors and a timely response to their promotions.
01
Overview in a minute
The cabinet’s start screen with summary metrics for your selection of chains, brands and products – for today and for the chosen period.
- Active SKUs broken down by brand
- How many chains are monitored and connected
- Share of SKUs on promotion and the average promo discount
- SKU coverage: how many product × chain pairs have a price
- Promo share by brand and the average price trend over the period
What you getDaily control of the market on the metrics that matter. Every figure opens the list of items it was calculated from.
De DeshevshePrice monitoring
OverviewPrice matrixPromotionsPrice dynamicsAnalyticsAccount
D
DemoBrand client
20 chains3 brands250 SKUsAll categories12 weeks
OverviewData as of 10.10.2026 · 12 weeks
today (live)from 01.09.2026
Active SKUsitems →250Brand A – 150, Brand B – 60, Brand C – 40
Chains monitored20of 20 connected
Share of SKUs on promo38.4%96 items on promotion
Average discount−27.4%off the chain price
Promo share by brandof all SKUs on promotion
Brand A 52 SKU54%Brand B 26 SKU27%Brand C 18 SKU19%
Average price trendall SKUs in the selected chains, 12 weeks
86.40 ₴ ▲ 2.1%
Illustrative data
02
Price and RRP tracking
The “Price matrix” screen shows every SKU’s price in every chain on the chosen date. Cell colour tells you at a glance how far a price is from the market average – no manual maths. If you share your recommended retail prices, the cabinet shows deviations from RRP for every chain and SKU.
- Deviation from RRP in UAH and % by chain and SKU, as a daily report
- Prices for today or for any past snapshot date
- Four deviation levels: much cheaper, cheaper, more expensive, much more expensive
- Separate marks for promo prices, outdated (last known) prices and items a chain doesn’t sell
- Search by name or barcode; hide SKUs without prices
- Export the matrix to Excel in one click
What you getYou see where a price breaks RRP or the agreed corridor before you talk to the chain, without collecting prices by hand.
De DeshevshePrice monitoring
OverviewPrice matrixPromotionsPrice dynamicsAnalyticsAccount
D
DemoBrand client
20 chains3 brands250 SKUsAll categories12 weeks
Price matrixChain × SKU – price on the selected snapshot date
today (live)
Search by name or barcode
Much cheaperCheaperMore expensiveMuch more expensivePromo price42.50 outdated
| SKU | ATBchain price | Forachain price | Silpochain price | Novuschain price | Varuschain price |
|---|---|---|---|---|---|
| Filled milk chocolate, 90 gBrand A | 93.80 | 90.90 | 64.99 | 93.99 | 73.90 |
| Sugar biscuits, 185 gBrand B | 25.60 | 24.90 | 17.59 | 25.49 | 24.40 |
| Sponge cake, 175 gBrand A | 170.40 | 198.90 | 149.00 | 184.00 | 108.90 |
| Boxed chocolates, 176 gBrand C | 379.40 | 367.00 | 374.00 | 374.00 | 360.90 |
| Nut spread, 350 gBrand A | 258.90 | 219.00 | 344.00 | 309.00 | 249.70 |
Illustrative data
03
Competitor analysis
The “Analytics” section compares your brand with the rest of the selection in each chain. Prices can be normalised per kilogram or litre, so 90 g and 200 g packs compare fairly.
- A brand × chain table: you choose the cut, breakdown and metric
- Price per kg / l for items with a stated weight or volume
- Deviation from the rest of the selection in % and the number of SKUs behind each figure
- Click a cell to see the items behind the number
- Chains where a competitor is listed and your brand is not
What you getArguments for buyer negotiations, and a clear view of where a competitor wins on price and where on your product’s absence.
De DeshevshePrice monitoring
OverviewPrice matrixPromotionsPrice dynamicsAnalyticsAccount
D
DemoBrand client
20 chains3 brands250 SKUsAll categories12 weeks
AnalyticsBrand × chain – deviation from the category average price
PricesPresence
Brands in the selection5category “Ground coffee”
Brand A present in6 of 6chains
Max. gap28.5%between chains
| Brand | ATB | Silpo | Fora | Novus | Auchan | Varus |
|---|---|---|---|---|---|---|
| Brand A | −3% | +4% | +5% | +14% | +2% | −6% |
| Brand B | −17% | −2% | −10% | +1% | −14% | −7% |
| Brand C | – | +27% | 0% | +32% | +23% | +19% |
| Brand D | −27% | −23% | −24% | −21% | −28% | −28% |
| Brand E | −12% | −9% | −5% | −2% | −10% | −17% |
“–” – brand not listed in the chain · Illustrative data
04
Promotion monitoring
Promotions get their own section rather than a flag in the price table. You see what is running now, at what discount and until when; the “History” and “Promo activity” tabs show how chains and brands behaved over the period.
- Regular and promo price, discount in %
- Date recorded and promotion end date
- Summary: items on promo, average and deepest discount, how many chains run promos
- Promotion history and promo activity for the chosen period
- Promo depth and activity by chain in the “Analytics” section
What you getA promo plan built on facts: when and how deep competitors discount, and whether your promotions overlap with theirs.
De DeshevshePrice monitoring
OverviewPrice matrixPromotionsPrice dynamicsAnalyticsAccount
D
DemoBrand client
20 chains3 brands250 SKUsAll categories12 weeks
Promotions and discountsPromo prices running now in the selected chains
PromotionsHistoryPromo activity
Items on promo128
Average discount−27.4%
Deepest−47.7%
Chains with promos5 of 6
| SKU | Chain | Updated | Regular | Promo | Discount |
|---|---|---|---|---|---|
| Filled milk chocolateBrand A · 90 g | Silpo | 10.10.2026promo until 14.10 | 67.90 ₴ | −47.7% | |
| Boxed chocolatesBrand C · 176 g | Fora | 10.10.2026 | 229.90 ₴ | −45.3% | |
| Filled biscuitsBrand B · 185 g | ATB | 09.10.2026promo until 13.10 | 54.90 ₴ | −38.8% | |
| Nut spreadBrand A · 350 g | Varus | 10.10.2026 | 219.00 ₴ | −26.1% | |
| Sponge cakeBrand A · 175 g | Novus | 10.10.2026 | 149.00 ₴ | −19.0% |
Illustrative data
05
Price history and trends
We have recorded prices and promotions daily since 2025. History cannot be collected retroactively, and it is what reveals trends, seasonality and competitors’ promo rhythm.
- A price chart for a product in every chain over the chosen period
- Compare a single product or a group of products
- Per-chain summary: first and last price, change in %, minimum and maximum
- Today’s price spread between chains
- Export history to Excel/CSV or via the API
What you getYou see how the price moved before and after your increase, and whether a competitor’s current promotion is really deeper than usual.
De DeshevshePrice monitoring
OverviewPrice matrixPromotionsPrice dynamicsAnalyticsAccount
D
DemoBrand client
20 chains3 brands250 SKUsAll categories12 weeks
Price dynamicsPick an SKU and the chart shows its price in every chain
todayfrom 01.09.2026
Milk chocolate, 90 gBrand AFilled chocolate, 90 gBrand ASugar biscuits, 185 gBrand BBoxed chocolates, 176 gBrand CNut spread, 350 gBrand A
BRAND A · 90 GCurrent spread 78.30 – 99.40 ₴ Filled milk chocolate, 90 g
ATBSilpoForaVarusRost
Dips on the chart are promotions · Illustrative data
06
Regional presence
On request we collect data by store address (not available for every chain), so you can see where and in which chains a brand is present, by region and city.
- Share of a chain’s stores carrying your product
- Presence compared with competitors
- Breakdown by region and city
- A presence table or map
What you getDistribution gaps become visible: cities and chains where the product should be on the shelf but isn’t.
De DeshevshePrice monitoring
OverviewPrice matrixPromotionsPrice dynamicsAnalyticsAccount
D
DemoBrand client
20 chains3 brands250 SKUsAll categories12 weeks
Regional presenceShare of the chain’s stores carrying the item · Brand A, 90 g
PricesPresence
85% and more60–84%under 60%– chain not in the region
| Region | ATB | Silpo | Fora | Auchan | Varus |
|---|---|---|---|---|---|
| Kyiv | 96% | 92% | 88% | 100% | – |
| Dnipro | 97% | 81% | – | 100% | 74% |
| Lviv | 94% | 78% | – | 67% | – |
| Odesa | 91% | 85% | – | 50% | – |
| Kharkiv | 89% | 62% | – | – | 38% |
| Vinnytsia | 93% | 70% | 55% | – | – |
Illustrative data
07
Discount forecast
Our own forecasting model, trained on the accumulated price and promotion history, shows when a competitor is most likely to run its next promotion and how deep the discount may be.
- When to expect a competitor’s next promotion
- How deep the discount is likely to be
- The forecast updates as new data arrives
What you getYou can plan your own promotions in advance, taking competitors’ expected promos into account.
De DeshevshePrice monitoring
OverviewPrice matrixPromotionsPrice dynamicsAnalyticsAccount
D
DemoBrand client
20 chains3 brands250 SKUsAll categories12 weeks
Discount forecastPrice history and the next expected promotion
today
Illustrative data. A forecast is an estimate, not a guarantee.
Alerts, reports and teamwork
The cabinet tells you what matters, and reports arrive without asking
Scheduled reports
Prices, promotions and history as an Excel/CSV file daily, weekly or monthly – to your team’s inbox or your storage. Sample report →
RRP deviation report
A daily list of chains and SKUs priced below or above the recommended price, with the size of the gap – ready for a conversation with the chain or your distributor.
Team access
A separate account for every team member: category managers, pricing, trade marketing and analysts.
Conveniences on every screen
Small things that save your team time every day
Saved selections
Save a set of chains, brands, SKUs and categories and open it again in one click.
Export to Excel
The price matrix, promotions, dynamics and analytics screens all have an “Export to Excel” button – data for a report or deck without copy-paste.
Barcode search
Find products by name or barcode – handy for matching against your own product master.
Snapshot date
Open the price matrix as of a past date: what prices were before your increase or before a competitor’s promotion.
See the features on your own products
We will show you the cabinet using your category and chains – no setup, no commitment.