Prices are collected by hand
Merchandisers photograph shelves, analysts compile spreadsheets – and the data is stale by the end of the week.
Your brand’s prices and promotions in every chain
For FMCG brands, manufacturers and distributors: your brand’s position across chains, RRP compliance, price vs competitors, promotion depth and effectiveness – without collecting prices by hand.
What brands run into
Everyday problems for manufacturers’ category managers and trade marketing teams
Competitor promos are spotted too late
You learn about a competitor’s promotion once it has already hit your sales.
Too few arguments for the buyer
It is hard to show a buyer that the shelf price is outside the agreed level.
Different channels, different prices
Prices in chains, online stores and marketplaces drift apart, and no one sees the whole picture.
What you get
Your brand across chains
Every SKU’s price in every chain, deviation from the average and presence by region and city.
Price tracking →Price vs competitors
A brand × chain matrix: where you are more expensive, where cheaper, and where a competitor is listed and you are not.
Competitor analysis →Promotion depth and effectiveness
Your promotions and competitors’ on one calendar: discount depth, duration, frequency and overlaps.
Promotion monitoring →Prices across channels
Retail chains plus, on request, online stores and marketplaces from your list of sites.
Online stores →RRP compliance
A daily report on deviations from the recommended retail price: in which chains and by how much the price is below or above RRP.
Price and RRP tracking →Alerts and reports
Alerts on new competitor promotions and RRP breaches, scheduled Excel reports – for the whole team, each with their own login.
Alerts and reports →Everyday scenarios
How a brand team uses the cabinet – step by step, on real screens
Market check
- Alerts and the RRP deviation report: what changed overnight
- “Overview”: has the share of SKUs on promo or the average discount changed
- “Promotions”: new competitor promotions sorted by discount depth, with end dates
- “Price matrix”: where your SKUs are much pricier than the market average
Result: in a few minutes you know what changed overnight – and you don’t learn about a competitor’s promo from someone else’s report.
Tracking your increase across chains
- “Price dynamics”: pick an SKU and see its price line in every chain
- Per-chain summary: first and last price, change in %, minimum and maximum for the period
- “Price matrix” with a snapshot date before the increase – a before-and-after comparison
Result: you see which chains have moved to the new price and which haven’t, with dates for the conversation with the chain.
Planning your own promo
- “Analytics” → “Promo activity” and “Promo depth by chain”: how often and how deeply competitors discount
- “Discount forecast”: when a competitor is most likely to run its next promotion
- “Promotions” → “History”: whether your past promotions overlapped with theirs
Result: the date and depth of your promotion are chosen on facts, not guesswork.
Distribution check
- “Analytics” → “Presence by chain”: in how many chains your SKUs have a price
- “Regional presence”: cities and regions where the product is not on the shelf
- Export to Excel – a list of distribution gaps for the sales team
Result: a concrete list of chains and regions to enter, and arguments for your distributor.
Promo activity in the category
The “Promo activity” tab shows your brand’s and competitors’ promotions week by week in every chain: when each ran, for how long and at what discount.
- Your promotions and competitors’ on one timeline
- Discount depth and duration of every promotion
- Breakdown by chain and brand
- Overlaps between your promos and competitors’
What you getA promo plan for the next period built around competitors’ promotion schedule in each chain.
De DeshevshePrice monitoring
OverviewPrice matrixPromotionsPrice dynamicsAnalyticsAccount
D
DemoBrand client
20 chains3 brands250 SKUsAll categories12 weeks
Promotions and discountsCategory promo activity · weeks 38–45
PromotionsHistoryPromo activity
W38W39W40W41W42W43W44W45
ATBBrand B −12%Brand D −10%
SilpoBrand A −27%
ForaBrand C −22%Brand C −20%
NovusBrand D −18%
VarusA −15%Brand E −10%
Your brandCompetitors
Illustrative data
How the data reaches you
Work in the cabinet or get the data in the tools your team already uses
Web
B2B cabinet
Filters, charts and exports in the browser
JSON
API
Prices, promotions and history for your systems
XLSX · CSV
Excel / CSV
Scheduled files in an agreed structure
ERP · BI
Business systems
Power BI, Tableau and others
See your brand’s position across chains
Send us a brand or category and we will show your prices and promotions next to competitors in the demo.